Baidu (BIDU) reported $18.5B in revenue for fiscal 2025, +1.2% year on year. That ranks #297 by revenue among 2853 SEC filers and #46 in Technology. Net income was $799M, a net margin of 4.3%. Revenue has grown 3.1% a year on average since 2018 ($14.9B then). The fiscal 2025 balance sheet shows $64.2B in total assets, $3.5B in cash and $5.9B in long-term debt.
Key figures
| Key figures | FY2025 | YoY | Source |
|---|---|---|---|
| RevenueRevenueFromContractWithCustomerExcludingAssessedTax | $18.5B | +1.2% | FY20252025-12-31 |
| Gross profit | Not reported | — | |
| Operating incomeOperatingIncomeLoss | −$833M | −$3.7B | FY20252025-12-31 |
| Net incomeNetIncomeLoss | $799M | −75.5% | FY20252025-12-31 |
| Operating cash flowNetCashProvidedByUsedInOperatingActivities | −$431M | −$3.3B | FY20252025-12-31 |
| Capital expenditurePaymentsToAcquirePropertyPlantAndEquipment | $1.7B | +54.9% | FY20252025-12-31 |
| Total assetsAssets | $64.2B | +9.6% | FY20252025-12-31 |
| Shareholders' equityStockholdersEquity | $38.1B | +5.5% | FY20252025-12-31 |
| CashCashAndCashEquivalentsAtCarryingValue | $3.5B | +3.4% | FY20252025-12-31 |
| Long-term debtLongTermDebt | $5.9B | +19.7% | FY20252025-12-31 |
Revenue is total net sales for the fiscal year, taken from each company's own annual filing.
Where this sits in its sector
Each bar is the spread of the whole sector: the box covers the middle half of companies, the line inside it the median, and the triangle this company. The axis is clipped at the 5th and 95th percentile so a single outlier does not flatten it.
| Where this sits in its sector | FY2025 | Position in sector |
|---|---|---|
| Net marginRank 191 of 298 companies compared | 4.3% | |
| Operating marginRank 270 of 297 companies compared | −4.5% | |
| R&D as share of revenueRank 90 of 253 companies compared | 15.8% | |
| Cash as share of revenueRank 156 of 297 companies compared | 19.1% |
All four are ratios derived from two reported lines, not single filing items. Peer group: companies in the same sector with revenue of $1bn or more; loss-making companies are included.
Profile
- Legal name
- Baidu, Inc.
- Ticker
- BIDU
- Exchange
- Nasdaq
- SIC classification
- Services-Computer Programming, Data Processing, Etc. (7370)
- Fiscal year end
- 12-31
- CIK
- 0001329099
Filings
- 20-FMar 17, 2026Open filing →
- 20-FMar 28, 2025Open filing →
- 20-FMar 15, 2024Open filing →
Similar in size, same sector
| Company | Revenue | Net income |
|---|---|---|
| Ase TechnologyASX | $20.6B | $1.3B |
| Automatic Data ProcessingADP | $20.6B | $4.1B |
| IntuitINTU | $18.8B | $3.9B |
| BaiduBIDU | $18.5B | $799M |
| Emerson ElectricEMR | $18.0B | $2.3B |
| Texas InstrumentsTXN | $17.7B | $5.0B |
| Leidos HoldingsLDOS | $17.2B | $1.4B |
Cite this page
Ready-made references for the figures on this page, as published on September 25, 2026.
Wikipedia
{{cite web |title=Baidu — Key figures |url=https://companiesranked.com/en/company/baidu |website=CompaniesRanked |date=2026-09-25 |language=en}}APA 7
CompaniesRanked. (September 25, 2026). Baidu — Key figures. CompaniesRanked. https://companiesranked.com/en/company/baiduBibTeX
@misc{companiesranked-en-company-baidu-2026,
author = {{CompaniesRanked}},
title = {{Baidu — Key figures}},
year = {2026},
howpublished = {\url{https://companiesranked.com/en/company/baidu}},
note = {Compiled from SEC EDGAR XBRL filings; data as of 2026-09-25},
urldate = {2026-09-25}
}The filing itself
The numbers above are read from this document: 20-F · 0001193125-26-109289 · March 17, 2026
{{cite web |title=Baidu — Key figures — 20-F (0001193125-26-109289) |url=https://www.sec.gov/Archives/edgar/data/1329099/000119312526109289/d38065d20f.htm |website=SEC EDGAR |publisher=U.S. Securities and Exchange Commission |date=2026-03-17}}The figures are rebuilt with every data refresh, so the reference carries the publication date. Add your own access date if your style requires one.