Harley-Davidson (HOG) reported $4.5B in revenue for fiscal 2025, −13.8% year on year. That ranks #875 by revenue among 2853 SEC filers and #126 in Consumer discretionary. Net income was $339M, a net margin of 7.6%. Revenue has declined 1.2% a year on average since 2011 ($5.3B then). The fiscal 2025 balance sheet shows $8.0B in total assets, $3.1B in cash and $1.6B in long-term debt.
Key figures
| Key figures | FY2025 | YoY | Source |
|---|---|---|---|
| RevenueRevenues | $4.5B | −13.8% | FY20252025-12-31 |
| Gross profit | Not reported | — | |
| Operating incomeOperatingIncomeLoss | $387M | −7.2% | FY20252025-12-31 |
| Net incomeNetIncomeLoss | $339M | −25.6% | FY20252025-12-31 |
| Operating cash flowNetCashProvidedByUsedInOperatingActivities | $569M | −46.5% | FY20252025-12-31 |
| Capital expenditurePaymentsToAcquirePropertyPlantAndEquipment | $154M | −21.8% | FY20252025-12-31 |
| Total assetsAssets | $8.0B | −32.3% | FY20252025-12-31 |
| Shareholders' equityStockholdersEquity | $3.1B | −0.8% | FY20252025-12-31 |
| CashCashAndCashEquivalentsAtCarryingValue | $3.1B | +94.5% | FY20252025-12-31 |
| Long-term debtLongTermDebtNoncurrent | $1.6B | −63.1% | FY20252025-12-31 |
Revenue is total net sales for the fiscal year, taken from each company's own annual filing.
Reported since the last full year
Three-month figures this company has filed since FY2025. A quarter is not comparable with a full year, and these figures are used nowhere else on the site: not in any ranking, not in comparisons, not in the download.
| Quarter | Revenue | Net income | Source |
|---|---|---|---|
| Q1 20262026-03-31 | $1.2B | $24.8M | Open → |
| Q2 20262026-06-30 | $1.2B | $79.8M | Open → |
Only periods that end on a calendar quarter appear here. A company whose fiscal year ends in June files on a different calendar, so it has no row.
Where this sits in its sector
Each bar is the spread of the whole sector: the box covers the middle half of companies, the line inside it the median, and the triangle this company. The axis is clipped at the 5th and 95th percentile so a single outlier does not flatten it.
| Where this sits in its sector | FY2025 | Position in sector |
|---|---|---|
| Net marginRank 77 of 245 companies compared | 7.6% | |
| Operating marginRank 101 of 242 companies compared | 8.6% | |
| R&D as share of revenueRank 24 of 65 companies compared | 3.6% | |
| Cash as share of revenueRank 4 of 243 companies compared | 69.1% |
All four are ratios derived from two reported lines, not single filing items. Peer group: companies in the same sector with revenue of $1bn or more; loss-making companies are included.
Profile
- Legal name
- Harley-Davidson, Inc.
- Ticker
- HOG
- Exchange
- NYSE
- SIC classification
- Motorcycles, Bicycles & Parts (3751)
- Fiscal year end
- 12-31
- CIK
- 0000793952
Filings
- 10-QAug 5, 2026Open filing →
- 10-QMay 6, 2026Open filing →
- 10-KFeb 26, 2026Open filing →
Similar in size, same sector
| Company | Revenue | Net income |
|---|---|---|
| Floor & DecorFND | $4.7B | $209M |
| Arcos DoradosARCO | $4.7B | $212M |
| CopartCPRT | $4.6B | $1.6B |
| Harley-DavidsonHOG | $4.5B | $339M |
| Service Corp InternationalSCI | $4.3B | $543M |
| Lci IndustriesLCII | $4.1B | $188M |
| Boyd GamingBYD | $4.1B | $1.8B |
Cite this page
Ready-made references for the figures on this page, as published on September 25, 2026.
Wikipedia
{{cite web |title=Harley-Davidson — Key figures |url=https://companiesranked.com/en/company/harley-davidson |website=CompaniesRanked |date=2026-09-25 |language=en}}APA 7
CompaniesRanked. (September 25, 2026). Harley-Davidson — Key figures. CompaniesRanked. https://companiesranked.com/en/company/harley-davidsonBibTeX
@misc{companiesranked-en-company-harley-davidson-2026,
author = {{CompaniesRanked}},
title = {{Harley-Davidson — Key figures}},
year = {2026},
howpublished = {\url{https://companiesranked.com/en/company/harley-davidson}},
note = {Compiled from SEC EDGAR XBRL filings; data as of 2026-09-25},
urldate = {2026-09-25}
}The filing itself
The numbers above are read from this document: 10-K · 0000793952-26-000011 · February 26, 2026
{{cite web |title=Harley-Davidson — Key figures — 10-K (0000793952-26-000011) |url=https://www.sec.gov/Archives/edgar/data/793952/000079395226000011/hog-20251231.htm |website=SEC EDGAR |publisher=U.S. Securities and Exchange Commission |date=2026-02-26}}The figures are rebuilt with every data refresh, so the reference carries the publication date. Add your own access date if your style requires one.