In fiscal year 2025 Apple reported $416B in revenue against Alphabet's $403B, 1.03× as much.
| Measure | GOOGL | AAPL | Gap |
|---|---|---|---|
| Revenue | $403B | $416B | ×1.03 |
| Cost of revenue | $163B | $221B | ×1.36 |
| Operating income | $129B | $133B | ×1.03 |
| Net income | $132B | $112B | ×1.18 |
| EPS (diluted) | 10.81 | 7.46 | ×1.45 |
| Total assets | $595B | $379B | ×1.57 |
| Total liabilities | $180B | $291B | ×1.62 |
| Shareholders' equity | $415B | $88.2B | ×4.71 |
| Cash | $30.7B | $45.3B | ×1.48 |
| Long-term debt | $46.5B | $76.7B | ×1.65 |
| Shares outstanding | 12.1B | 14.7B | ×1.21 |
| Net margin | 32.8% | 26.9% | ×1.22 |
| Operating margin | 32.0% | 32.0% | ×1.00 |
| Operating cash flow | $165B | $111B | ×1.48 |
| Capital expenditure | $91.4B | $12.7B | ×7.19 |
| Free cash flow | $73.3B | $98.8B | ×1.35 |
| R&D expense | $61.1B | $34.6B | ×1.77 |
| Dividends paid | $10.0B | $15.4B | ×1.53 |
| Income tax expense | $26.7B | $20.7B | ×1.29 |
| Share buybacks | $45.7B | $90.7B | ×1.98 |
The larger of the two figures is in bold. Larger is not automatically better: on debt, cost and tax a bigger number is simply a bigger number. This site reports the figures and leaves the judgement to you.
Revenue, year by year
Alphabet · 2013–2025
Apple · 2016–2025
Every row links to its own SEC filing · Fiscal year 2025 · Data as of September 25, 2026
Cite this page
Ready-made references for the figures on this page, as published on September 25, 2026.
Wikipedia
{{cite web |title=Alphabet vs Apple |url=https://companiesranked.com/en/compare/alphabet-vs-apple |website=CompaniesRanked |date=2026-09-25 |language=en}}APA 7
CompaniesRanked. (September 25, 2026). Alphabet vs Apple. CompaniesRanked. https://companiesranked.com/en/compare/alphabet-vs-appleBibTeX
@misc{companiesranked-en-compare-alphabet-vs-apple-2026,
author = {{CompaniesRanked}},
title = {{Alphabet vs Apple}},
year = {2026},
howpublished = {\url{https://companiesranked.com/en/compare/alphabet-vs-apple}},
note = {Compiled from SEC EDGAR XBRL filings; data as of 2026-09-25},
urldate = {2026-09-25}
}The figures are rebuilt with every data refresh, so the reference carries the publication date. Add your own access date if your style requires one.